GREAT EVENT WITH CHUCK UNDERWOOD

Written by deannalang on April 27, 2012 in News

The large crowd who attended the South Metro Chamber of Commerce at Sycamore Creek Country Club enjoyed a Keynote presentation on Dynamic Generational Strategies. We are planning more sessions with Chuck for 2012.

CHUCK UNDERWOOD BIO

Chuck Underwood is the founder and president of The Generational Imperative, Inc., a generational business consultancy based inOhio.

His book on generational dynamics – The Generational Imperative: Understanding Generational Differences In The Workplace, Marketplace, And Living Room – remains the most comprehensive book available on generational business strategies.

And he is the host of the PBS national-television series, America’s Generations With Chuck Underwood.

Chuck is formally trained in qualitative research methodology and focus-group moderating. His research clients now include such giants as Macy’s, Proctor & Gamble, Coca Cola, Time Warner Cable, all departments of the Military & the US Departments of Labor.

Chuck’s media career and generational consulting merged in the early 2000s, when he produced a one-hour television Special for public television, entitled America’s Generations: The Silents. Soon after that show aired, he received a phone call asking him to speak on the subject of Generational Marketing Strategy to the prestigious National Summit on Retirement Savings. Sharing the speakers’ roster with President Bush, Federal Reserve Chairman Alan Greenspan, and other national luminaries, Chuck’s presentation generated instant requests from the Summit delegates to consult their companies and speak to their national conventions about generational dynamics.